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![]() ![]() ![]() ![]() According to Zuboff, this new wave capitalism is not content to commoditize our experiences, but seeks also to control and direct or behavior by channeling those experiences through predictive analytics. In her new book on Surveillance Capitalism, Harvard Business School emeritus professor Shoshana Zuboff introduces us to a new wave of modernity, equally disruptive, but uniquely difficult to overcome. Ultimately it had to be institutionalized in the post war order ( Kalleberg 2011). This reaction emerged spontaneously at the local and national level. Polanyi’s (2001) “double movement” brought a new stability after decades of strife. Durkheim (1964), Marx (1992) and Weber (1978) each had a take on the disruption created by early capitalism. The foundation of sociology coincides with the uprooting of traditional society during the emergence of industrial capitalism. ![]()
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